Dina Gontar, Diana Zabolotnaya, and Alexandra Kulikova carried out a territorial branding of Rostov the Great

Rostov the Great’s territorial branding concept is built around Lake Nero—a key natural and historical element that has shaped the city’s development, economy, culture, and way of life for centuries. The lake became the focal point around which the urban environment developed, trade routes emerged, and key architectural and spiritual landmarks emerged. In this regard, Nero serves more than just a geographic point on the map, but as a symbol of origins, the depth of history, and the enduring conn