Dozen Agency Launches Catch! as a Playful Cat Food Brand Designed to Spark Joy on the Shelf

HOW TO TELL IF YOUR CAT is happy? Playful, relaxed, purring, and always ready to score a tasty treat. Because it’s never just a meal, it’s a hunt for a little delicious trophy. Wet food turns an everyday meal into a tasty catch for cats. This insight gave birth to Catch! When the “Suzirya” team, our longtime friends in the pet world, asked us to create an affordable cat food and treats brand, we realized one thing: this segment lacked joy. From the initial brief to the launch, we went through th