Dr. Bakers: Extending a Baking Brand into a New Product Category

Dr. Bakers is a leading baking ingredients brand in Russia, built around warmth, inspiration and the belief that cooking is a way of expressing love. When the brand decided to enter a completely new category with a range of premium silicone baking moulds featuring reinforced metal frames, Heads was commissioned to create the packaging from the ground up. The challenge was to extend the familiar world of Dr. Bakers beyond baking ingredients while preserving its distinctive character and making th