Ecofin, Turning Fish Food Packaging into a Playful First Pet Experience

Ecofin is a fish food packaging concept built around one simple insight: a fish is often a child’s first pet. Unlike cats or dogs, fish are easy to observe and relatively simple to care for, making feeding one of the first rituals through which a child learns responsibility and develops an emotional connection with an animal. The packaging translates this idea into a playful and intuitive visual system designed to be understood by both children