Raw, Egypt’s Original Kettle-Cooked Chips Brand Gets a Fresh New Look

"RAW" is widely recognized as the pioneer of the craft and kettle-cooked potato chips category in Egypt. Since its launch in 2018, the brand has built a loyal following and a strong sense of familiarity with consumers. However, after years with the same visual identity, the packaging began to feel dated and no longer reflected the bold, modern, and premium character of the product. The challenge was to refresh RAW without losing what made it recognizable and approachable. The logo was carefully