Elisabet Tissue Paper Rebranding, Packaging Design and Brand Identity

Brief Elisabet is one of Albania's leading tissue paper manufacturers, with over three decades (from 1994) of experience in producing toilet paper, kitchen towels, napkins, and professional hygiene solutions. As the company continued investing in world-class production technology and expanding its manufacturing capacity, the brand required an identity that would finally reflect the quality of its products and its market leadership. The challenge was to transform a well-established yet underdevel