Espresso Tecnica Rebranding, a New Angle on Coffee Culture

Espresso Tecnica is a modern coffee shop in Hong Kong, bringing together specialty coffee, tea and desserts through a carefully curated selection. For the rebranding, we wanted to create an identity that goes beyond coffee and makes the everyday experience more distinctive and memorable. The existing triangular logo became the starting point for the idea: looking at familiar things from a different angle. We developed this into a new brand character — a mascot with its own point of view that mov