Eti Crax Colors Packaging Designs by Orhan Irmak Tasarim

Eti’s Crax Colors series is a striking project designed by Orhan Irmak Tasarım, standing out as a strong example of how packaging design can build a meaningful connection with social media culture. Within the snack category, the stick cracker series redefines the shelf experience by differentiating itself through both its visual language and conceptual approach. In this special edition, product flavors are communicated not only through taste profiles but also through metaphors inspired by social