Fans Wash: Building Range Legibility Without a Single Ingredient Photograph

Fans Wash began as a commercial body wash range for the Egyptian market. I was involved from the early stages — fragrance selection, visual direction, and packaging decisions — before the product was paused ahead of production. I chose to complete the system independently, because the design problem underneath it was worth finishing. That problem was range legibility. A body wash line lives or dies on shelf: eight variants have to read as one family from three metres away, and as eight distinct