Founders Makers Builds Category-defining Brand for New Nicotine Product 1N

Creative partner Founders Makers has developed a category-defining brand for 1N, a new nicotine product built from scratch to reframe the sector around intentional use rather than legacy habits. The project involved creating a complete brand ecosystem from the ground up, including naming, strategy, visual identity, packaging design and a global go-to-market toolkit designed to scale across formats, markets and future product extensions. Positioned within the premium wellness and performance spac