Fratelli Forlano: A New Visual Language for Puglian Wines

Fratelli Forlano is a wine project born in Cerignola, Puglia, created by two young brothers determined to reinterpret local winemaking culture through a contemporary perspective. Developed by Holy Studio, the project encompassed brand strategy, brand architecture, visual identity and label design, building a cohesive system that balances heritage and modernity. The challenge was to create a brand capable of honoring the rich cultural legacy of Puglia without relying on the traditional visual cod