Generations – Rebranding – Red & White Wine

Every ring marks a year. Every year holds a story. Every story becomes a legacy. Inspired by the concentric rings of a tree trunk, this rebranding project for Herdade Grande transforms time into a visual identity. Just as a tree records its existence through each layer of growth, the label becomes a metaphor for memory, heritage, and continuity, reflecting the journey of the estate through generations of dedication, knowledge, and craftsmanship. The central circular mark represents the passage o