Gigabum a probiotic supplement with a punchy name and an even punchier design

Gut health isn’t always an easy topic to talk about. Bloating, digestion and probiotics are often communicated in a serious, scientific way, making the experience feel more clinical than human. For Giga Bum, we took a different approach. Instead of explaining the product through technical claims, we built a brand around a story people could relate to. The name itself set the tone. Bold, playful and impossible to ignore, it gave us permission to create a character that embraces the experience of