Gilden is a brand built around something simple: baklava is more than a sweet - it carries culture, craft, and the feeling of sharing something special. For the identity, we wanted to bring the richness of Turkish heritage into a contemporary brand world without making it feel overly traditional. The visual language takes cues from Ottoman art, Iznik ceramics, palace architecture, floral motifs, and handcrafted ornamentation, bringing them together with a clean and confident identity. The signat
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