Grass & Roots Coffee Brand and Packaging Design

Grass & Roots blends the worlds of rugby culture and specialty coffee into a space where stories are exchanged, friendships are formed, and everyone feels part of something bigger. It’s a culture grounded in authenticity, teamwork, and the simple joy of great coffee. Working closely with Ben Spencer, Bath Rugby Captain and England Scrum Half, we built a brand that reflects the two worlds that shaped it. The identity is crafted around the idea of merging graft with craft — bold, grounded rugby en