Hagar Polyclinic Healthcare Rebranding and Visual Identity

About Hagar Hagar Medical Complex is a healthcare brand based in Al-Ahsa, Saudi Arabia, serving the local community through a range of medical specialties and patient-care services. The rebranding project aimed to move Hagar away from a traditional clinic image and create a more contemporary, unified, and recognizable healthcare identity one that feels professional, approachable, and rooted in its Saudi context. The new identity was designed to reflect care, connection, trust, and integrated med