Healza Bandage Packaging: A New Visual Language for Healthcare

For a German medical company, we created Healza: a name, identity and packaging system designed to help people of all ages understand the range and choose the right format. The name is derived from the English verb “heal”. In the wordmark, the flexible “l” bends like the bandage itself, turning elasticity into a recognisable brand gesture. A concentric motif echoes a rolled bandage and gives each product format its own colour. A disciplined typographic grid organises multilingual regulatory cont