HER ONE: A Packaging Redesign Built for a Growing Product Portfolio

In late 2024 and early 2025, brand strategist and packaging designer Franziska Böttcher worked with HER ONE on a redesign of their packaging system. HER ONE is a D2C female supplement brand that built out a broad product portfolio in a short amount of time. With that growth came a familiar set of questions for any brand with an organically expanding range: how does a packaging system stay consistent as it grows? How do you create a unified, easy-to-navigate information hierarchy across many prod