Highlands Men’s Hair Care by Studio Roveri

Highlands Specially Crafted Men’s Hair Care is a masculine-focused cosmetics brand developed from the visual and cultural context of the Scottish Highlands. The project was structured to translate a rugged, natural environment into a controlled and refined product identity, balancing rawness with precision. The Highland bull is defined as the central symbol of the brand, its dense coat and strong silhouette establish a direct visual and conceptual link to the product’s main purpose, focused on s