Holy Pet, your pet is in good hands

Holy Pet’s challenge was to reshape the way pet supplementation is perceived. Although supplements are not medicines, this category often relies on visual codes associated with the pharmaceutical world. Clinical colors, technical language and rigid layouts can make the product feel more like a medical obligation than part of a caring routine. We saw an opportunity to change that perception. Holy Pet was created to present supplementation in a lighter, more approachable and caring way, connecting