Holy Studio

Holy Studio Develops J. Rieger & Co. With a Custom Whiskey Bottle Design Rooted in Archival Research and Structural Identity

2026 World Brand DesignWBDS

J. Rieger & Co. was founded in Kansas City in 1887 and grew into one of the most significant whiskey operations in the United States before Prohibition brought it to a halt. When the brand returned, the question was not how to modernise it, nor simply how to make it more contemporary. The question was how to build something truly worthy of what it had once been, while acknowledging the weight of its legacy. The previous packaging relied on a stock bottle shared across competing labels. It offere

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