How Confetti Design Studio Built A Visual Language For Kooji That Turns India’s Roads Into A Fragrance Brand

Product: Kooji Car Perfume Brand: Kooji (formerly Vedashree) Confetti Design Studio partnered with Delhi-based car and home perfume brand Vedashree to build something the Indian fragrance space had never quite seen before. The result was Kooji. A brand built from the roads of India, for the roads of India. About the Product: Vedashree had been quietly making some of the finest car and home perfumes in India. Loyal customers, genuine craft, product quality that could go toe to toe with the bigges