How to transform the Viola line into a unified, unmissable brand unit

Background Viola is a Russian producer of high-quality dairy products. The company has inherited the centuries-old experience of northern cheesemakers and embodied it in a wide range of semi-hard cheeses: Tilsit, Gouda, Maasdam, Rossiysky, Flemish, and others. Challenge As the product range expanded, the company decided to enhance the line's visibility and cohesion on the shelf among competitors by integrating the different SKUs into a single visual identity. Furthermore, Viola set the goal of m