Hulsbosch Rebrands MiniRoos to Inspire Next Gen Australian Footballers

Hulsbosch has partnered with Football Australia to refresh the visual identity of MiniRoos, creating a future-focused brand that inspires more Australian children to begin their football journey. As Football Australia’s flagship participation program for children aged 4–9, MiniRoos plays a critical role in introducing the game to hundreds of thousands of young Australians each year. Following a comprehensive review of the program, Hulsbosch was engaged to develop a new visual identity that bette