Hunt Hanson partners with Henkell Freixenet on vibrant new identity for Solare

Henkell Freixenet has once again partnered with independent brand design agency Hunt Hanson to craft a brand identity for Freixenet Solare. This bold new aperitivo marks Freixenet’s move beyond sparkling wine into one of the fastest-growing global drink categories. Aperitivo culture is booming as drinking occasions shift from night-time to daytime; high energy to relaxed social rituals; from a single dominant flavour to a broader, more expressive palette. With spritz cocktails dominating menus w