Ice Auger. Breaking through the Ice, revealing what lies beneath

Ice Auger is a premium organic vodka inspired by winter fishing and the crystal clarity of northern ice. The concept translates the experience of drilling through thick ice into a distinctive packaging design. The bottle features a unique stopper shaped like an ice auger, turning a functional element into the key visual symbol of the product. Its sculptural form immediately connects the vodka with the world of winter fishing and the ritual of creating a fresh fishing hole. The presentation box c