ICoffee Re-Branding and Packaging Project, all about Coffee

Logo Concept The ICoffee logo was refined into a clean, bold and highly recognizable wordmark that reflects the directness of the brand. The new approach strips away unnecessary visual noise and gives the name a stronger typographic presence, creating an identity that feels modern without becoming cold or overly minimal. Its simple construction allows the logo to remain consistent across every touchpoint from packaging and print to digital commu