Iconic Pop Brand Identity and Beverage Label Design

Iconic Pop was created around a simple idea: the flavours India grew up with deserve to be bottled with the attitude and personality they have always had. Rooted in familiar Indian flavours such as Kala Khatta, Aam Panna and Kala Jamun, the brand needed an identity that could evoke nostalgia without feeling dated. The challenge was to take something deeply familiar and culturally rooted and reinterpret it for a contemporary audience—creating a beverage brand that could feel expressive, youthful