Identity and Packaging Design for Matterdays, a Pet Wellness Brand

Matterdays is a preventative pet wellness brand built around the belief that every day matters. The name became the foundation of the concept, inspiring a calendar-based system that transforms daily supplementation into a meaningful ritual of care. The brand offers an all-in-one supplement for cats and dogs designed to prevent health issues before they begin to show, shifting the narrative from reactive treatment to proactive wellness. I translated this idea directly into the packaging design by