Idicel x Hektar, Transylvanian Seed Packaging Design Collection

The Idicel × Hektar collaboration was built around a simple but powerful idea: creating a direct connection between agricultural innovation and the final product on the consumer’s table. At the center of the project stands a unique variety developed by Hektar and officially named Idicel F1. This same eggplant variety is used in the production of Răzvan’s artisanal products, creating a rare and authentic link between seed breeding, cultivation, and food production. Our role was to translate this