Imperia – Pasta Packaging Design and Brand Rebranding by Minim Design

Translating the brand’s 23-year history into modern visual language and an open communication strategy with the customer. Packaging design / Logo 1. Objective Trust passes the test of time. The Imperia brand, which has been present in the market since 2003, possesses exactly such a historical asset. However, over time, the product’s appearance began to lag behind modern market requirements and the competitive environment. Our main task was to adapt the brand’s well-known name to the times and cr