JDO Creates a World of Precious Rarity for Liu Yue Xian

The new identity and packaging transform Liu Yue Xian’s Premium Rare Ingredients Series into a collectable expression of ritual, craft and luxury. International brand design agency JDO has created a new identity and brand world for Liu Yue Xian’s Premium Rare Ingredients Series, bringing greater luxury and distinction to the category in the Chinese market. The range celebrates rare ingredients available only in season, including saffron, black truffle, white truffle and Thelephora ganbajun mushr