Kalih Studio Redesigns Aftertaste Coffee as a Concept-Driven Brand Identity Rooted in Sensory Memory and Coffee Culture

Aftertaste [Aftrtste] Coffee is a specialty coffee brand whose name carries an implicit promise. The impression that lingers long after the final sip. When Kalih Studio was brought in to redesign the brand identity, the name itself became the brief. Rather than defaulting to the familiar visual language of the coffee industry, the cup, the bean, the rising steam, the studio took a concept-first approach. The central question guiding the project was not “what does coffee look like?” but “what doe