KIT Studio Creates Playful New Mascots to Launch Birkenstock’s Your Blank Canvas Customisation Platform

Creative studio KIT Studio has designed the visual identity for Birkenstock’s new in-store customisation platform, Your Blank Canvas. The platform launches in early 2026 following the success of the brand’s personalisation series in 2025. The campaign encourages customers to “Bring your sole to life”, positioning customisation as both creative play and personal storytelling. At the heart of the identity is a trio of playful mascots based on Birkenstock’s Arizona, Boston and Utti styles, alongsid