Krone Lager Biere: Launching a New Category While Maintaining Parent Brand Recognition

Background Krone Lager Biere is a premium lager line with a refined character, representing a logical evolution of the premium specialty brand Krone Blanche Biere. Developing this sub-brand required not only creating a unique product look but also communicating the product's attributes as a beer that turns moments into special occasions. The Challenge The UPRISE agency was tasked with creating a distinctive design for the lager line that maintained the recognition of the parent brand, Krone Bier