KYØ. A Futuristic Identity for a Gummy Candy Brand

KYØ started with a simple idea: gummy candy doesn't have to look playful. Most candy brands rely on bright colors, mascots, and nostalgia. KYØ takes the opposite approach. The goal was to create a candy brand that feels cold, premium, and slightly futuristic, while keeping the product itself soft and inviting. What the brand is about: KYØ sits somewhere between a sweet product and a collectible object. The identity is built around contrast: translucent pink gummy stars against metallic surfaces,