La Grande Bastide — An Elegant Rosé from Saint-Tropez

Challenge Domaine Bertaud Belieu, one of France’s oldest wine estates, approached us to create the label design for La Grande Bastide, a premium French rosé. The design needed to capture the atmosphere of Provence, reflect the region’s winemaking heritage, and convey the wine’s refined character. Our goal was to create a distinctive premium identity — elegant, sensual, and contemporary, yet with a subtle classical touch. Solution At the heart of the label is an elegant monogram framed by an intr