Morillas Branding

Lactovit, the evolution of a design rooted in tradition

2026 World Brand DesignWBDSPackaging Design

After years of consolidation in the FMCG body care category, Lactovit moves into the cosmetic care with a renewed brand positioning. This evolution calls for a reconsideration of one of its most recognizable assets: a bottle whose distinctive form has long been closely associated with the brand’s milk-based formula for more than 20 years. Morillas has built on this established industrial design at a global scale, preserving the elements that have made it familiar while introducing a more refined

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