Lama, a Saudi Café Branding Reimagining Heritage for Gen Z

Lama is a Saudi café created for a generation that appreciates where it comes from, but doesn’t necessarily want everything to look or feel the same. The project began with the name itself. Saudi Arabia is strongly associated with the camel, but the founders intentionally chose Lama, referencing the llama as a more unexpected and playful character. This contrast became the central idea behind the identity: taking something culturally familiar and presenting it from a different perspective. The v