Le Cap, Mediterranean Tomatoes: A packaging system inspired by the humble tomato crate

In a category dominated by loud graphics and familiar visual codes, Le Cap takes a radically different approach. Rather than decorating the packaging with images of tomatoes, the design transforms the package itself into the object that protects them. Inspired by the perforated harvest crates used across Mediterranean farms, a deep green structural sleeve wraps each glass jar, creating a series of die-cut windows that reveal the product inside. The tomatoes become the visual identity of the bran