Lendor, a state built around hospitality and belonging

Lendor is an exclusive hotel group with a select number of locations. In an industry where attentive service, amenities, and a graphic language have become increasingly standardized, the opportunity was to give guests something more distinctive to hold onto, while creating an identity capable of remaining coherent across locations as the group grows. The design began with a strategic foundation, reframing Lendor as one entity guests move through. From that premise, the identity was built around