Liquid Fire, A Paradoxical Identity for Healthy Energy

Liquid Fire is a healthy energy drink created to ignite a new way of understanding fitness. Designed as a healthy pre-workout, the brand combines explosive energy, freshness and flavor for active people who want more than physical results. It speaks to a community driven by hunger, focus and zero excuses: a shark mindset. The challenge was to build a healthy energy brand that did not look like another healthy brand, while also moving away from the dark, hypermasculine and repetitive codes of tra