Litoral Lab, Challenging the Visual Conventions of Medical Cannabis

Can design change the way we perceive an entire industry? The way a brand presents itself can reinforce existing prejudices or become a tool for challenging them. In industries shaped by stigma, visual identity plays a particularly important role. It can influence how an organization is perceived, how its products are understood, and how people engage with a category that is still surrounded by misconceptions. Litoral Lab is a medical cannabis association based in Santa Fe, Argentina. For this p