Litovel: Rooted in Haná, refreshed with authentic character

Litovel, a brewery with over 700 years of tradition, set out to refresh how it speaks to today’s drinkers - without losing what makes it truly Litovel. The result is a rebrand that doesn’t just update visuals, but reconnects the brand to its origins in a way that feels both authentic and relevant. A region that shapes more than taste Litovel has always been deeply tied to the Haná region - one of the most fertile and culturally rich areas of the Czech Republic. This connection became the foundat