MILK. Packaging Design Agency

Little Red Riding Hood Aperitivo by MILK. Packaging Design Agency Creates a Vibrant Visual System Blending Sparkling Enjoyment With Italian-Inspired Joie de Vivre

2026 World Brand DesignWBDS

With Little Red Riding Hood Aperitivo, a sparkling classic enters a new world of enjoyment. The project introduces Rotkäppchen Fruchtsecco in an aperitivo-inspired range that brings Mediterranean lightness, sociability, and a vibrant sense of occasion to the shelf. With Rosa Spritz and Lemon Spritz, the concept translates the spirit of the aperitivo into an accessible, fruit-forward experience — fresh, expressive, and made for moments that feel sunny, effortless, and shared. MILK accompanied Rot

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