Lonsdale Designs Se Canto, a New French Beer Brand Inspired by the South of France

Lonsdale created the identity for Se Canto, a new beer brand rooted in the culture of Occitania, a region in the South of France. Built around a regional song, a symbolic bird and a warm visual language, the brand gives the range a distinctive voice in an increasingly competitive beer market. The result is a contemporary beer brand where cultural roots become a powerful visual and narrative asset. Se Canto is a new beer brand created by independent French brewery Montaner Pietrini. Brewed and bo