Los Ros'es Burger: A Brand Identity Where Rock Culture Meets Artisanal Gastronomy

Los Ros'es Burger is a Brazilian artisanal burger brand built on the intersection of two forces: the craft of authentic flavors and the raw energy of rock culture. Founded by two brothers united by the surname Rosa and inspired by the iconic atmosphere of Guns N' Roses, the brand treats rock not as caricature but as language, a visual and conceptual reference that expresses intensity, attitude, and authenticity. Tons Design was commissioned to create a visual identity capable of translating this