Lucky Brand Associates Develops Watermelon Burst Dog Toothpaste as a Playful Packaging System for Everyday Pet Care

Watermelon Burst Dog Toothpaste — A Gentle Touch, A Moment of Brightness This project is conceived as a marketing-driven design solution, where packaging is not treated as a standalone outcome, but as a cohesive and layered experiential system that integrates storytelling, sensory perception, and user interaction into a unified brand journey. Rather than focusing solely on visual appeal, the design approach repositions packaging as a strategic medium — one that bridges emotional resonance with f