Luxury Branding for Sparkling Wine: The Tufa Bulza Project by the Labelmaker

A new Albanian sparkling wine enters the premium segment – with a design confident enough to stand next to Champagne. There is a particular kind of pressure that comes with a genuinely blank canvas. When Kantina Tufa approached me about this project, the brief was both thrilling and demanding: this was to be their very first sparkling wine – a brand-new product, never made before, entering the market in the premium boutique segment. There was no existing visual language to evolve, no established