World Brand Design Society

MÃ KHẢI — The Opening Gate - Lunar New Year Packaging Design

2026 World Brand DesignWBDSGraphic Design

MÃ KHẢI — The Opening Gate “MÃ KHẢI” is a Lunar New Year packaging design project that reinterprets Vietnamese cultural heritage through a contemporary visual language. The concept is built on the fusion of two elements: the horse (“Mã”) — symbolizing movement, will, and breakthrough — and the gate (“Khải”) — representing the opening of a new cycle. Positioned within an architectural gate structure, the horse captures a moment of transition — a threshold where a new journey begins. The compositi

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